Over the course of 12 episodes, 10 creative minds — including makers, designers and innovators of all ages — compete in a mobile high-tech laboratory inside a large chain of construction material and homeware stores, which provides the materials for the execution of their projects. Each week, a new challenge inspired by everyday problems tests the competitor's skills, leading them to develop products with innovative and sustainable solutions. The public follows, interacts and influences the game, while one competitor is eliminated in each episode. In the end, the big winner takes the prize and has their creation signed for the market.

Every product has a story to tell. Something that we don't touch, but feel.

And now we will be able to see it on TV, on the internet, social networks and media, streaming & at the recording location open to the public.

STRATEGIC DIFFERENTIATOR:

It is an original and gamified ADVERTAINMENT.

The program was strategically developed in a large construction and decoration materials chain, taking full advantage of its environment to create an interactive and innovative reality game. Its dynamic and itinerant structure, which combines a space open to the public in the parking lot with the store, offers an authentic and creative setting, bringing entertainment closer to the real shopping experience.